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Facial recognition systems include on an active biometric technology with the ability to recognize knowledgeless people in crowded areas and passing control points. With the developing technology, the facial recognition system can turn a photo or video image into a code that describes the characteristics of the face.
Industry Uses of Facial Recognition Technology:
SECURITY & LAW ENFORCEMENT
Facial recognition allows security companies and law enforcement agencies to monitor suspicious or undesirable persons. Faces are compared against large databases, and authorities are alerted when there’s a match.
Airports across the world are exploring the ways facial recognition technology can be used as a secure measure of authenticity to be used instead of pasports.
BRANDS AND AGENCIES
Facial recognition helps brands and agencies manage brand ambassadors and high-value assets.
Credit card companies are introducing smartphone selfies to authenticate paying for bills. It’s also speculated that mobiles may include selfies snaps as another mode of authenticaiton to unlock phones.
At gas stations and in malls, screens scan customers’ faces in order to run tailored ads with demographic-specific content. Meanwhile fast-food chains offer personalized menus based on facial recognition.