ARDIoT | Internet of Things & Smart Cities

Social Media

Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).

Social media analysis is essential for every brand that maintains a social media account and hopes to benefit from it. It helps you identify what social media metric is working out in your favor, what you can do better and where you stand vis-a-vis the competition. Any digital marketing guide will stress on how central testing out your social media strategy is. Social media analysis is the first step towards identifying the best course on social media for your brand.

If you still aren’t quite sure if you want to get into measuring every aspect of your social media performance, consider this. In the past couple of years, all the big social networks (Facebook, Twitter, and Instagram) offer in-house analytics to brands. Without breaking a sweat, you can see how well your content is doing on that platform. While this is to hit the point home that organic reach is not very dependable, it has some other limitations too. For instance, you need to know how much engagement your competitors are getting on these networks. Benchmarking is important because you need to make sure that you aren’t missing out on any major engagement goldmines from your industry.